The JetBlues / JetBlue Crewmember
BLUES Band

SXSW Internal Crewmember Activation

For many JetBlue Crewmembers, JetBlue is their day job. For their New York based crew in particular, many go on to pursue their passions like theater, music and art when they clock out. In the spirit of SXSW we wanted to create America's happiest blues band, formed out of JetBlue Crewmembers. They would perform LIVE during SXSW at Austin-Bergstrom International Airport.